Digital Marketing Course

Digital Marketing Training Course

We are an experienced and talented team of consultants who live and breathe search engine optimization and marketing. We have developed new Search Engine Techniques and Strategies for leading brands and small to high-sized businesses across many industries worldwide.

Digital Marketing Major Course Key Contents

Digital Marketing Modules

The program will ensure practical approach and real time case-studies as major learning resources. The faculties keep on investigating the constant changes in the trend and analysis the future propositions accordingly.

1. Digital Marketing

2. Organic Social Media Management (Social Media Strategy)

1. Introduction to Social Media & Understanding Different Platforms
2. Choose your social media network
3. Social Media Strategy (Goals of Social media? What we want to achieve)
4. Identifying Your Ideal Customer
5. Facebook Business Marketing
6. Instagram Business Marketing
7. Twitter Business Marketing
8. Linkedin Marketing
9. Quora Marketing
10. The Structure of Social Media: Profiles, Pages, Groups, and a Social Rolodex
11. Online Reputation Management & SM Tools

3. WordPress Web Designing & Development

1. Why WordPress?
2. Steps to Build WordPress Website
3. Useful Plugins for WordPress
4. Making posts and pages for the website
5. Website Optimization
6. E-commerce Website

4. Search Engine Optimization (SEO)

1. Introduction to SEO (Search Engine Optimization)
2. How is SEO Important for Companies in Digital Marketing?
3. How does Search Engine Work?
4. Different Types of Search Engines?
5. Introduction of Google Algorithms
6. How Does Search Engine Algorithm Work?
7. SEO Types
8. Local, International & Mobile SEO
9. Work-Based SEO Types

5. On-Page & Off-Page SEO

1. Keyword Research
2. Meta Tags
3. Social Meta Tags
4. Heading Tags
5. Content Optimization
6. Image Optimization
7. Links
8. Anchor Text
9. SEO-Friendly Website Structure
10. Website Loading Speed
11. SEO Footprints or Operators
12. Technical
13. Social Media Integration
14. Local SEO
15. Off-Page Optimization
16. Type of Linking Methods
17. Off-Page Techniques
18. On-Page Techniques

6. Local SEO

1. Introduction to Local SEO
2. Who needs local SEO?
3. What are the benefits of local SEO for small businesses?
4. How is local SEO different from general SEO?
5. Should all businesses practice Local SEO?
6. Register your company with Google My Business, Yahoo Small Business
7. Create Local directories for Business
8. Can you target Local SEO with PPC?

7. Technical SEO

1. robots.txt File
2. sitemap.xml
3. .htaccess File
4. hreflang Tags
5. Favicon
6. Custom 404 Set Up
7. Canonical tag
8. Non-www to www
9. Structure Data or Schema or Rich Snippet

8. SEO Tools

1. Google Tools
2. Bing Tools
3. Speed Tools
4. Schema Generator Tools
5. Other Tools
6. SEO Extension
7. Keyword Tools

9. Competitor & Backlink Analysis

10. Website Analysis and Audit Report

11. Pay Per Click

(Search Engine Marketing & Social Media Marketing)

1. PPC Introduction
2. Online Advertising Foundation
3. Conversion Rate Optimization
4. Google Ads
5. Facebook and Instagram Advertising
6. Remarketing & Recall Ads
7. Advanced FB Advertising Strategy
8. Linkedin Advertising
9. Twitter Advertising
10. Pinterest Advertising
11. YouTube Advertising
12. Display Advertising
13. How To Generate Leads Online
14. Marketing Media Plan

12. App Store Optimization (ASO)

1. Introduction to App Store Optimization
2. User Engagement and Managing Ratings & Reviews
3. App Install Campaigns
4. Build Social Media Presence
5. Tracking & Performance Analysis
6. ASO Tools
7. ASO Analysis & Audit Report

13. Content and Email Marketing

1. Content Marketing Overview and Strategy
2. Content Marketing Channels
3. Writing Messages and Creating Content
4. Getting Your Message Into Media
5. Content Strategy & Challenges
6. Email Marketing Overview
7. Tools for Email Marketing

14. Work on Website

15. Affiliate Marketing

16. E-commerce & Online Business (Dropshipping)

Digital Marketing Interview Preparation

17. Certificates

1. Google AdWords Certification
2. Google Analytics Certification
3. HubSpot Content Marketing Certification
4. HubSpot Inbound Marketing Certification
5. YouTube Video Certification
6. Google Tag Manager Certification
7. Bing Ads Accredited Professional Certification
8. SEMrush Academy Certificate
9. Facebook Ad Certification ($150 for Each Exam)

Resources and Technologies

Our Services

How SEO Team Can Help

Our SEO team helps your website to get top of the first-page rank in search engines. Our expert techniques provide the best answers to your questions.

Every client will get the best solution from our strategies and they get to the forefront of the industry.