Terms and Conditions for Digital Marketing Services
Working with a freelance digital marketing consultant should feel clear from day one. These terms explain how I work with clients, what you can expect from me, and what I need from you. They apply to every project, whether it involves SEO, PPC advertising, social media marketing, website design and development, or lead generation.
I’ve written them in plain language on purpose. If something is unclear, ask before you commit. A short conversation now saves misunderstandings later.
By using this website or hiring me for any service, you agree to the terms below.
Who These Terms Apply To
These terms cover the relationship between you (the client, business owner or agency) and me, Ganesh Kulariya, an independent digital marketing freelancer. Wherever “I” or “my” appears, it refers to me personally. I work as an individual consultant, not as a company or agency.
If you’re hiring me on behalf of a business, you confirm that you have the authority to agree to these terms for that business.
What My Services Include
My work covers search engine optimisation, paid advertising, social media marketing, website design and development, and lead generation. The exact services for your project are defined in the written proposal, quote or email confirmation we agree on.
That document is the reference point. If a task isn’t listed in it, it isn’t part of the project. I’m happy to add it, but we’ll agree on the extra scope and cost first.
How a Project Starts
Most projects follow the same simple path:
- We discuss your business, goals and budget.
- I send a written proposal that lists the services, deliverables and fees.
- You approve it in writing, and an email reply is enough.
- Work begins once approval is in place and any advance payment has been received.
Quotes are based on the information you give me at the time. If the project turns out to be bigger or different from what was described, I’ll tell you and agree on a revised scope before continuing.
Fees, Invoices and Payment
Fees are set out in your proposal or invoice. They depend on the work involved, so I don’t publish fixed prices on this page.
- Invoices are payable by the due date shown on them.
- Where a project needs an advance payment, work starts after it’s received.
- Monthly services are billed in advance for the period they cover, unless we agree otherwise in writing.
- Bank charges, payment gateway fees and currency conversion costs are the client’s responsibility.
- I may pause work on projects with overdue invoices until the balance is cleared.
All fees are exclusive of applicable taxes unless the invoice says otherwise.
What I Need From You
Good marketing depends on good collaboration. To do my job properly, I may need you to:
- Provide access to your website, analytics, ad accounts, social profiles and any other relevant platforms
- Share accurate business information, brand guidelines, images and content
- Review and approve work within a reasonable time
- Tell me about changes to your offers, pricing, services or contact details
Delays on your side can delay the project. I can’t be held responsible for timelines that slip because access, approvals or materials weren’t provided when needed.
Results, Rankings and Expectations
I work carefully and base my recommendations on sound marketing practice. Still, I can’t guarantee specific outcomes, including search rankings, traffic, leads, sales or return on investment.
Results depend on many factors outside my control: your industry, competition, budget, website quality, product demand, and decisions made by search engines and advertising platforms. Those platforms can change their rules, algorithms and policies at any time.
What I can promise is honest advice, careful work and clear reporting on what’s happening and why.
Advertising Budgets and Third-Party Platforms
For paid campaigns, your advertising budget is separate from my fees. Ad spend is paid directly by you to the platform, such as Google or Meta, through your own account.
I’ll make recommendations and manage campaigns as agreed, but I’m not responsible for platform charges, ad account suspensions, disapproved ads or policy decisions made by the platform. The same applies to hosting providers, plugins, themes, email tools and other third-party services connected to your project. Their terms and pricing are set by them, not by me.
Ownership of Work and Accounts
Once I’ve received full payment, you own the final deliverables created specifically for you, such as written content, designs and website files. Third-party materials, such as stock images, fonts, plugins and themes, stay under their own licences.
Your accounts remain yours. Your website, ad accounts, analytics properties and social profiles should always be registered in your name, and I’ll never ask to take them over.
I keep the right to use my own general methods, templates, processes and know-how on other projects.
Confidentiality and Your Data
I treat your business information, login details, customer data and campaign performance as confidential. I won’t share them with anyone outside the project without your permission, unless the law requires it.
You’re responsible for making sure that any customer data you give me was collected lawfully and that you have the right to use it for marketing. Where your business falls under privacy laws such as GDPR in Europe, it’s your responsibility to meet those obligations, and I’ll work within the instructions you give me.
Communication and Reporting
I’ll keep you updated on progress and share reports at the intervals agreed in your proposal. Reports are written to be understood by business owners, not just marketers. If a number or term isn’t clear, I’ll explain it.
I usually reply to messages within normal working days and hours. Urgent requests outside the agreed scope may be treated as additional work.
Changes, Pauses and Cancellation
Plans change, and that’s fine. A few ground rules keep things fair for both of us:
- Scope changes: Extra requests outside the agreed scope will be quoted separately.
- Cancelling ongoing services: Either of us can end a monthly service by giving written notice. The notice period will be stated in your proposal.
- One-off projects: If you cancel part-way through, you’ll pay for the work completed up to that point.
- Advance payments: Where work has already started or time has been reserved, advance payments may be non-refundable. Any refund terms will be confirmed in your proposal.
I may also end an engagement if payment stays overdue, if requests become unreasonable, or if the work would require something unlawful or against platform policies.
Limitation of Liability
I’ll carry out my work with professional care. However, I’m not liable for indirect or consequential losses, such as lost profits, lost business, loss of data or downtime caused by third-party services or platform changes.
Where liability does arise, it’s limited to the amount you paid me for the specific service in question. Nothing in these terms excludes liability that can’t legally be excluded.
Use of This Website
The content on this website is provided for general information. It isn’t legal, financial or business advice. All text, graphics and materials on the site belong to me and may not be copied, reproduced or republished without written permission.
Links to external websites are offered for convenience. I don’t control those sites and I’m not responsible for their content.
Changes to These Terms
I may update these terms from time to time. The version published on this page is the one that applies. For active projects, the terms agreed at the start continue to apply unless we both agree to a change in writing.
Governing Law
These terms are governed by the laws of India. Any dispute will first be discussed in good faith. If it can’t be resolved that way, it will fall under the jurisdiction of the courts in [Surat, India].
Questions About These Terms
If any part of these terms is unclear, or you’d like to talk through how they apply to your project, please get in touch through the contact details on this website. I’d rather answer your questions now than have you wonder later.
